1 Based Business Home Opportunity - 7 Tips to Get More Mileage Out of Your Online or Offline Publicity

Don't let your efforts ends there -- here are seven tips to help you maximize your online and offline publicity: You worked hard to get a story on your business in a popular website or your local paper.

Reprint, reprint, 1) Reprint!

The best part is that you can enjoy the benefits of this "third party endorsement" long after the article has appeared. A favorable article on your company or products is marketing gold - it implies that the publication or website has given its endorsement.

Most publications have special re-print departments to help you. You must get permission from the publication, if you want to re-print an article from an offline publication in its entirety.

Take a screenshot - make sure to include the logo of the media outlet, to re- print. The same rules apply for stories appearing on websites.

Make sure to use a "blow-up" quote to enlarge and separate it from the rest of the article, if there is a particularly juicy section of the article that you'd like to highlight.

2) Add it to Your Website

Susan Blair does a nice job of displaying her publicity successes in her "Articles" section at http://www.blairenterprises.net Highlight it on your homepage, for a great story. "As Seen In") to display your placements, set up a special area (for example, if you get a lot of publicity. What better place to drumbeat your newly acquired media placement than your website.

And place it permanently in your "As Seen In" area, take a screenshot of your article including the publication's logo, better yet. Remember to check your link often - media websites constantly change. Make sure to link to it, note: if a publication displays your article on its website.

3) Stop the (Electronic) Presses - Mention Your Placement in Your Ezine

"Celebrity" status is very valuable in and of itself. Successful business or a famous person, it's human nature to be attracted to a popular. By all means let your subscribers in on your publicity success, if your business has a regular ezine.

4) Email Existing or Potential Clients

Impress your existing or potential clients by tooting your own horn with an email alerting them that you've been published or seen on TV!

Go to http://www.publicityinsider.com/questions.asp for more information on PR versus advertising, Third party observer whose positive comments about your business will carry great weight, an article initiated (or "placed") by publicity efforts is viewed as the product of the reporter who wrote it - an objective. Is usually taken with a grain of salt, as a result, advertising is clearly understood as coming directly from the sponsoring business and. Use the power of PR to your advantage.

Sam, 5) Pitch it Again!

Go to: http://www.publicityinsider.com/freesecret.asp to learn how to make a story newsworthy, The story will stand on its own, if it's newsworthy. Why let a reporter know your angle has already been reported? DO NOT mention that the story appeared in another publication. Take your story angle to a different publication or website - make sure to bend the angle to match the publication's editorial slant or specific reporter's column.

6) "Internal" PR

Put the article behind your desk facing your visitors or in your meeting room, if you don't have a waiting area. The story adds legitimacy to your business and provides entertainment for your waiting customers. Place your article in a handsome frame and hang it in a visible area of your office's waiting area.

Make sure to distribute the story to your employees and suppliers to build loyalty and company pride.

7) Other Suggestions

Make sure it gets "front page" placement in your sales materials, if a credible publication makes those same claims on your behalf, but. Claims in self-produced brochures and mailings are taken with a grain of salt, direct Marketing Materials and Trade Show Handouts - Like advertising, * Sales Brochures.

* Speech handout: - One way to keep your speech working for you long after the chairs are folded up is to distribute your article with your business card and company information to all attendees.

* Business card: - Place an important quote from your article on your business card.